Understanding AdWords Negative Keywords, their Types & How to Use Them

The main aim of starting a PPC Campaign – just like any other marketing initiative – is to reach as many interested customers as possible. But, it is not just about the lead generation; it is also about generating clicks and making sure…

What is AdWords Keyword Grouping & How to Accomplish It?

Many PPC Campaigners don’t give much emphasis to keyword groupings, but it is really important to keep your business afloat and successful in long run. Creation of relevant and organized keyword groups actually help in building relevancy &…

What is Ad Position in AdWords & Why is it Important?

In PPC, your Ad campaigns can do wonders if the position of your Ads is good. While it is true that the understanding of the process through which Google calculates the Ad positions helps, in addition to the process, in this guide we are also…

what is new to PPC in 2018

You will agree with me that every new year brings its new surprises and 2018 Is without it claims. Changes, growth and great innovations come along in whirling chains with our beloved PPC (Pay-Per-Click), otherwise known as paid search. The…

What Is Quality Score and How you can Improve Quality Score: Why Is It Important for PPC Success

For people who are aiming to master PPC, it is really important that they have a complete understanding of Quality Score. But why, what is all this deal about Quality Scores and its importance in PPC? The simple answer is that Quality Score…