Understanding AdWords Negative Keywords, their Types & How to Use Them

The main aim of starting a PPC Campaign – just like any other marketing initiative – is to reach as many interested customers as possible. But, it is not just about the lead generation; it is also about generating clicks and making sure…

What is AdWords Keyword Grouping & How to Accomplish It?

Many PPC Campaigners don’t give much emphasis to keyword groupings, but it is really important to keep your business afloat and successful in long run. Creation of relevant and organized keyword groups actually help in building relevancy &…

What is Ad Position in AdWords & Why is it Important?

In PPC, your Ad campaigns can do wonders if the position of your Ads is good. While it is true that the understanding of the process through which Google calculates the Ad positions helps, in addition to the process, in this guide we are also…