Product Listing Ads Ad Group Strategy

How to Create Brand Ad Groups For 'Product Listing Ads'? Just like other ad groups, merchants can create ad groups for specific brands; all that you have to do is use labels in AdWords’ label column. And the best part is that you do not…

How To Set Up Your Google Merchant Center Account For Google Product Listing Ads (PLAs)?

The first and the foremost thing that you need to do is to get yourself up and functional on the Google Merchant Center - the place where you will input the data about your product. It is this data that will eventually be used by your PLAs and…

Creating 'Product Listing Ads' Extensions on Google Shopping

Why Create a New AdWords Extension for Your 'Product Listing Ads'? In the beginning, when merchants set up their PLA Campaigns, instead of using a pre-existing extension, they should create a new extension for their Google Merchant Login.…

How to Link AdWords Account to your Google Merchant Login

This is How You Can Link AdWords Account to your Google Merchant Login 1) First and foremost, log into your Google Merchant Login (GML) 2) Next, go to Settings, followed by AdWords. 3) The third step is to link the two accounts; to…

Getting Started With Google Product Listing Ads

We express our thanks to you for showing interest in this book on Google Shopping. With more than 100 pages, this great resource was created by inputs from SEMConsultants Google Shopping Guys who have years of CPC management experience. On…