The Ultimate Guide for Google Adwords Quality Score

Anyone who knows about PPC and AdWords know what the Quality score is, but what people don’t know is the Quality score that they see in the AdWords interface is not the overall score – it is just the keyword-level Quality Score, a small…

Five Reason You Should Include Bing Ads In Your Paid Search

As a social media influencer or marketer, the first thing that pops into your mind when it comes to Paid search or PPC is Google AdWords. There's arguably no doubts about that AdWords is the best-paid search out there since Google controls the…

Top 10 Best Practices When Writing PPC Ad Copy

Finally, after taking your valuable time to go through what is new and might interest you about paid search and the best for you, be it AdWords, Bing Ads or anyone at that, then it may have struck you that the next step is; obviously you have…

Understanding AdWords Negative Keywords, their Types & How to Use Them

The main aim of starting a PPC Campaign – just like any other marketing initiative – is to reach as many interested customers as possible. But, it is not just about the lead generation; it is also about generating clicks and making sure…

What is AdWords Keyword Grouping & How to Accomplish It?

Many PPC Campaigners don’t give much emphasis to keyword groupings, but it is really important to keep your business afloat and successful in long run. Creation of relevant and organized keyword groups actually help in building relevancy &…

What is Ad Position in AdWords & Why is it Important?

In PPC, your Ad campaigns can do wonders if the position of your Ads is good. While it is true that the understanding of the process through which Google calculates the Ad positions helps, in addition to the process, in this guide we are also…

what is new to PPC in 2018

You will agree with me that every new year brings its new surprises and 2018 Is without it claims. Changes, growth and great innovations come along in whirling chains with our beloved PPC (Pay-Per-Click), otherwise known as paid search. The…

What Is Quality Score and How you can Improve Quality Score: Why Is It Important for PPC Success

For people who are aiming to master PPC, it is really important that they have a complete understanding of Quality Score. But why, what is all this deal about Quality Scores and its importance in PPC? The simple answer is that Quality Score…
how to improve Ctr

12 Simple Ways to Improve Your CTR in Google AdWords

Whether you want to have a high-quality score, higher traffic, or want more visibility on the web for your product ads, the first step is to increase your Click-through Rate! But one thing that should be noted here is that by trying to increase…

What Click-Through Rate is – PPC Advertising in AdWords

In the world of Internet Marketing, CTR – Click-Through Rate (CTR) – is a standard of measurement that is used to calculate the clicks that the merchants are receiving on their ads divided by the impressions i.e. the number of times the…

Monitor Your Budget on Google Shopping Ads

Monitoring your budget should be one of your biggest priorities. Especially so, because no alerts are sent to the merchants on Google Shopping in case their daily budget is reached. And once the budget limit is touched, the product listings…