Common Mistakes On Google Shopping Ads - Data Feed Errors

Check the Google Merchant Login for Google Shopping Data Feed Errors How to Check Data Feed Errors on Google Shopping? Whether you are going to launch, or have already launched your PLA Campaign, keeping an eye on your data feed for any…

Common Mistakes On Google Shopping Ads - Data Feed Common Errors

Managing your product feed can be a bit daunting – especially when one fails to get the guidance that they deserve – but it is something that can’t be overlooked. Your Product feed is of great importance because not only does it talk about…

How To Find Out If Your AdWords Account Is Under Review

How To Find Out If Your AdWords Account Is Under Review? Your Product Listing Ads come down because of issues like daily-budget’s early exhaustion or errors in data feed; ‘Right?!’ Yes. But did you know that such a thing can also happen…

How to Deal With Cost Per Click Bidding Competition on Google Shopping Ads

Monitoring and managing Google Shopping is like taking care of a child, you always need to be on the vigil. Always, on your toes, observing and anticipating the actions, so that you can react accurately. This is How You Should Beat the Cost-Per-Click…

How to Validate Your Google Shopping Ad Group

How to Validate Your AdWords Ad Group? It has been observed that merchants find it really bothersome to validate their PLA Campaign’s various Ad Groups. And it is quite understandable; one needs to be very careful while inputting the labels…

Is Creating Numerous Google Shopping Ad Groups A Good Practice?

Is Creating Numerous PLA Ad Groups A Good Practice? No doubt, creating new Ad groups is a good practice, but only if it is done step by step – in a planned way. Unplanned creations of numerous Ad groups can overlap with your ‘All Product’…

Manage Your Budget - What should be your Google Shopping Budget

What should be your Google Shopping Budget? On Google Shopping, every PLA Ad is charged on a cost-per-click (CPC) basis, and all the ad listings remain active, only till the daily budget lasts. For this, merchants have to define product targets,…

Google shopping Data Feed Optimization

On the basis of the statistics that Google Analytics shows, merchants should improve their data feed so that it becomes easier for Google to decide the right placement for your ads. You can do this by changing the product titles and descriptions…

CPA Campaigns - How to Make Google Shopping Work Like Ebay or Amazon

This is How You Can Make Your Google Shopping Work Like Amazon & Ebay There is no doubt that merchants have to pay to list products on Google Shopping, but one can still make it work for themselves – like Ebay & Amazon – by creating…

Making Adjustments to Your Data Feed on Google Shopping

If you are one of the merchants who know how to change your data feeds, then you are in the perfect position to use the AdWords column to create and categorize your PLA ad groups. The power to change your product feed gives you more control,…

Free Google Shopping Clicks

Free Google Clicks Still Going Strong It has been noted that though Google free clicks have been decreasing gradually over time, many sellers still get them! They are definitely a big bonus for the merchants, yet one should not forget…

Google Shopping Ad Group Structure Best Practices

Structure Your Ad Groups Merchants don’t need to create an ad group for each and every brand present in their data feeds. Doing such a thing can create an overlap between different ad groups and may even act as a hindrance in the proper generation…

Determine Which Days of the Week Perform Best for Your Google Shopping Ads Campaign

Google AdWords provides its merchants the ability to view the ‘day of the week’ metrics associated with their PLA Campaign.   This is indeed one of the coolest features that AdWords provides, and though this feature is not of much value…
Schedule Campaigns

Schedule Product Listing Ads CPC Bids

Schedule Your Product Listing Ad Bids 1) Create day of the week bidding rules After identifying the days of the week when the conversion rate is higher for your products, you can plan the changes in the ad bids. For that you need to formulate…

How to Create Special Offers on Product Listing Ads

Just like Trusted Stores, ‘Special Offers’ is one of the many new features on Google Shopping that gives the retailers yet another chance to tell the online shoppers about the options that the merchant have for them – the things that make…

Google Trusted Stores And Google Wallet

Google Trusted Stores At the gist of it all, just like Amazon and other online shopping websites, Google Shopping is also a comparison shopping engine. Note: On Google Shopping, shoppers search items so that they can compare products on…

Product Listing Ads Ad Group Structure Best Practices

The following are the two main advance strategies to ensure a refined and profitable PLA campaign: Use the “All Products” Ad Group Though a merchant is strongly advised to create additional ad groups, it is quite difficult to overlook…

Restricted Products On Product Listing Ads

Restricted Products On Google Shopping Though Google Shopping provides all sorts of Product Ads, it never serves anything which is inappropriate as per Google’s ‘family safe’ criteria. Those items which fail to qualify are entered in…

Create Best Seller Ad Groups On Google Shopping Ads

Identify the Best Sellers In Google Analytics To start with your best seller ad group, the first thing that you need to do is recognize the products which are ‘the’ best performing in the lot. This can be easily done by using your…

AdWords Label And Product Targets

Product Listing Ads Product Targets Once you have created and saved your Ad group, the next step is to setup targets for your products. This is what Google AdWords will remind you about after the group has been saved, so make sure that when…